According to the WSJ, it seems that while the Worshipful Company is busy lobbing cash the way of quacks, in order to have them prescribe their newer drugs (ie, the ones with the longest patent period), the insurance industry is equally busy minimizing its own overhead by bribing quacks to prescribe generics. A good time to be a quack, I reckon:
Doctors Paid to Prescribe Generic Pills
(Due deference to Clinical Psychology)
I read a piece, recently, (which can be found in my archives, somewhere), about a practice that has been identified in Germany (where a third of all bribery and corruption cases involve the health industry, apparently), whereby quacks are paid a fee for filling out a form when they switch a patient to a new drug.
Quack, quack, quack.